Insight driven Art Director creating ideas that embrace human behaviour
CREATIVE / ART DIRECTOR
STOCKHOLM
HELLO I’M GRETA
RECENTLY GRADUATED AS AN ART DIRECTOR FROM
BERGHS SCHOOL OF COMMUNICATION.
I’ve never been the perfect girl doing everything by the book. I’ve been that girl’s best friend, knowing that defining perfect can limit you.
I’ve never liked to do things without purpose. And that got noticed. Sometimes, during my childhood, my teacher would have a classroom moment mentioning how up in the blue I was.
“Are you daydreaming again ”.
True that. I loved to spend some time following the movement of the clouds thinking about different topics.
Then one time, when we had a task to do a fairy tale, my teacher shocked me.
“Gretas fairy tale is nothing I’ve ever seen, it’s extraordinary.”
Little did I, or she, know that the blue had so much to give. That the space made things fly independently and become something of their own.
I think that frames what I think is key of being creative.
Dare to zoom out and to different levels and look from different perspectives. Make thoughts become more independent everyone else, and find something new. For me, being a creative is not about recreate, but create.
EXPERIENCE
NORD
Art Director Internship 2025
KID COLLECTIVE
Art Director Internship 2025
CONTENT CREATOR
Content for influencers 2022–2024
EDUCATION
ART DIRECTOR PROGRAM 2024–2026
Berghs School of communication
ART DIRECTION COURSE 2021
Berghs school of Communication
BACHELOR’S PROGRAM IN MEDIA AND COMMUNICATION STUDIES
Stockholm University 2021–2024
AWARDS
The One Show Young Ones
VERIZON Silent Network - Integrated Campaign - Shortlist
VERIZON Silent Network - Creator Content & Social Media - Shortlist
VERIZON Silent Network - Experiential & Immersive - Shortlist
GOOGLE GEMINI Math that Matters - Interactive, Online & Mobile - Shortlist
GOOGLE GEMINI Math that Matters- Creative use of AI - Shortlist
GOOGLE GEMINI Math that Matters - Experiential & Immersive - Diploma